Resource
Grantee Product
Marketing and Outreach for Apprenticeship
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A key element in expanding Registered Apprenticeship is marketing and outreach to businesses and potential apprentices. This page details resources and tools developed by state agencies, the U.S. Department of Labor (USDOL), and apprenticeship intermediaries that can help you streamline your message-development process, improve your customers’ understanding of apprenticeship, and meet your apprenticeship expansion goals.
Outreach Resources for Various Target Audiences
- Outreach to Business on Apprenticeship—General, state, and industry-specific employer outreach materials and resources
- Outreach to Youth & Parents—Resources to increase awareness of and interest in apprenticeships among youth and parents
- Outreach to Apprentices—Marketing and outreach materials and resources outlining the benefits for potential apprentices
- Outreach to K–12 Education Partners—Resources created to help K–12 education partners such as administrators, teachers, and school counselors understand Registered Apprenticeship
Peer Digital Marketing Resources
- State Apprenticeship Expansion Grantee Peer Resources: Digital Marketing—Tools and resources developed by state apprenticeship grantees to expand awareness online of modern Registered Apprenticeship
Other Apprenticeship Marketing Resources
- ApprenticeshipUSA guidance—USDOL guidance around the ApprenticeshipUSA brand
- Expanding Apprenticeship: Return on Investment (ROI)—Links to studies in the United States and beyond quantifying the ROI for employers that use Registered Apprenticeship
- Apprenticeship Data by State—Resource providing key statistics on apprentices by fiscal year
- YARG (Youth Apprenticeship Readiness Grants) Toolkit—Developing Your Story—Toolkit designed to help you enhance marketing by incorporating storytelling
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- Resource Publication Date: 2017
- Posted by: Jon Vehlow
- Posted in: Apprenticeship